I was the kid who wanted more, and went looking for how to get it.
I wanted to be better at rugby more than anything. There was no roadmap handed to me — just trial and error, asking questions, and chasing every bit of knowledge I could find.
Fifteen years later, that turned into something useful. I've been coached by professional strength and conditioning coaches, educated myself relentlessly, and made most of the mistakes so you don't have to. The stuff that took me years to figure out is the stuff I can hand you in week one.
Here's why that matters to you: I know exactly what it's like to want the result and not have the roadmap. That gap — between wanting it and knowing how — is the entire reason people give up. Closing that gap is my job.
I'm not going to promise you abs in a fortnight or scream motivational quotes at you. I'm going to give you a plan that works, keep you on it, and be genuinely annoying about it if you go missing. That's the deal.